Reviewed · MYRTLE BEACH TOURS
Original Motown Tribute Show
The Original Motown Tribute Show turns a Myrtle Beach evening into a lively trip through soul music, with seven singers covering favorites by Diana Ross, the Temptations, Stevie Wonder, Marvin Gaye, the Jackson 5, Gladys Knight, and more. The small GTS Theatre keeps the action close, and the cast mixes songs with humor, audience interaction, and bits of Motown background.
I like the strong vocal focus and the way the performers connect with the room instead of simply singing at it. I also like the two-hour running time, which gives you a full evening without requiring a whole night at the theater.
The main catch is seating. Tickets sold through outside booking sites place you in the Bronze section at the back, with first-come, first-served chairs. The room is intimate, but the seats are close together, and the best way to improve your position is to book directly with GTS Theatre.
Key points to know before you go

- Seven singers carry the show: Expect group harmonies, solo turns, humor, and changing tributes to Motown stars.
- The setting is intimate: Even the last row is reported to be less than 30 feet from the stage, though the Bronze chairs are in the back.
- The music covers several eras: The program includes Motown staples along with later artists connected to the same soul and pop tradition, including Lionel Richie and Whitney Houston.
- Audience interaction is part of the format: You may be invited to sing along, respond to the cast, or take part in birthday recognition.
- Arrive early: Doors open 45 minutes before showtime, close 10 minutes before, and late arrivals are not seated.
- The price depends on where you book: The listed price is $64.23 per person, but third-party sellers may add fees or keep a large share of the ticket price.
A two-hour trip through Motown at GTS Theatre

The show takes place at GTS Theatre, at 1220 Port Drive in Myrtle Beach, about one mile south of Myrtle Beach International Airport and just off Highway 17 Bypass. This is not a giant dinner theater or a polished concert arena. It is a small, cabaret-style room built for close-up entertainment.
That size shapes the entire evening. You are near the singers, the performers can speak directly to people in the seats, and the cast has room to react to the audience. The tradeoff is simple: the room can feel tight, especially in the rear Bronze section, and the show may not suit you if you want a large stage with elaborate scenery.
The performance lasts about two hours. That is enough time for a broad selection of songs and several solo moments, while still fitting neatly into a Myrtle Beach night out. You can pair it with dinner before the show or make it the main event after a day at the beach.
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The opening songs set the mood quickly

Once the show begins, the cast gets to the music without a long formal introduction. The emphasis is on familiar hooks, group harmonies, and the kind of songs that invite you to clap along almost at once.
Dancing in the Streets is one of the featured numbers. It is a smart choice for this format because it gets the audience involved and captures the communal feel of classic Motown. The show works best when you recognize a melody within the first few notes, and the program leans heavily on those well-known favorites.
The singers do not present one long impersonation of a single star. Instead, the revue moves from artist to artist. You may hear music associated with Diana Ross and the Supremes, the Four Tops, Martha and the Vandellas, Stevie Wonder, the Temptations, Marvin Gaye, the Jackson 5, Lionel Richie, and Gladys Knight.
This variety helps keep the pace moving. One song may highlight a solo vocalist, while the next relies on layered harmonies from the full group. The format also gives the cast room to show different vocal colors rather than forcing one performer to imitate an entire concert by one artist.
The music matters, but the personalities matter too

The most praised part of this experience is not just the song list. It is the cast’s energy and personality. The performers talk with the audience, joke with one another, and use the compact room to make the evening feel personal.
That interaction can be especially useful if you are bringing someone who is not a serious Motown fan. A straight tribute concert might depend entirely on your interest in the music. Here, the humor and conversation give the night a broader entertainment value.
The cast also works in historical context about Motown. Do not expect a formal lecture or a museum-style presentation. Instead, you get brief pieces of background woven into the performance, helping connect the songs to the artists and the era that produced them.
I like this approach because it gives the show some shape beyond one hit after another. It reminds you that Motown was not just a sound. It was a collection of performers, writers, groups, and production styles that changed American popular music.
Vocal strength is the main reason to book

The strongest praise for the show centers on the singing. The cast is described as talented, coordinated, and capable of handling everything from Michael Jackson material to Marvin Gaye, the Temptations, the Supremes, and Whitney Houston.
As with most live tribute shows, individual performances can vary from night to night. Some audience members may prefer more movement or a more forceful soul style from certain singers. Others may focus more on harmony, clear vocals, and the pleasure of hearing familiar songs performed live.
That is worth keeping in mind if you are expecting exact replicas of the original recordings. This is a cabaret revue, not a studio-perfect recreation. You are paying for live voices, personality, and a shared room experience.
The cast has also continued performing through difficult nights. On one reported evening, two male performers were under the weather but still appeared. That does not guarantee a particular performance level, but it does tell you that the show depends on a working ensemble and a professional commitment to keeping the evening going.
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The small theater is both strength and weakness

GTS Theatre uses a 1920s Gatsby-style cabaret look. The venue is less than 20 years old, though its decorative style gives it an older feel. Some people may find the exterior or room less impressive than the talent on stage. Others will appreciate the intimate design once the lights go down.
The acoustics and sound system receive particularly favorable attention. In a large theater, a tribute show can feel distant. Here, the singers are physically close, and the sound is designed for a smaller room.
Still, do not ignore the seating details. Bronze seats are black banquet chairs in the rear rows, and seating within that section is first come, first served. Some people find the rows too close together, with limited space for dancing or shifting around.
The theater says the last row is less than 30 feet from the stage. That is genuinely close compared with a major concert venue. But a short distance does not automatically mean a comfortable seat. If legroom, a table, or a front-facing view matters to you, pay attention to the seating category before purchasing.
Bronze, Red, Gold, and VIP seating

The seating system is important enough to understand before you pay.
VIP seats are in the first row and use barrel chairs with cocktail tables. Gold seats are in rows two and three, with blue and gold chairs and tables. Red seats are in rows four, five, and six, using red and gold chairs without tables. Bronze seats are toward the back and use black banquet chairs.
Third-party tickets are Bronze only. They do not come with assigned seats, and you cannot upgrade them at the theater. Arriving early can help you get the seat you prefer within that section, but it will not move you into Gold or VIP.
This is the source of the biggest value complaint. A price that looks attractive online may not be as attractive after outside fees. The theater says outside sellers can add charges and may keep a substantial portion of what you pay. Some discount offers can also be tied to a timeshare or sales presentation, so read the conditions carefully.
At the listed $64.23 per person, the show can be fair value for a full two-hour live performance, especially if you enjoy classic soul music. But compare the final checkout price with the direct theater price. Booking directly may provide a better seat, clearer information, and lower total cost.
Arrival timing is not optional

Doors open 45 minutes before showtime. They close 10 minutes before the performance begins, and late arrivals are not seated. The theater recommends arriving at least 20 minutes early, while its own notices advise allowing closer to 30 minutes.
Take that advice seriously. One person arrived after the doors closed and was turned away. No refund was issued. This is not the kind of show where you can quietly slip in during the second song.
The theater is easy to find near the airport and shares a parking lot with Jamin Leather. Look for that signage if you are driving. Your mobile ticket should be ready when you arrive, and confirmation is provided at booking.
Because Bronze seating is first come, first served, early arrival has a second benefit. It gives you more choice within the section, even though it does not change your seating category.
Food, birthdays, and special occasions

This is a good choice for a date night, a birthday, or a night out with friends. The format is social, and the cast may recognize birthdays among the people in the room. June birthday visitors, for example, may be included in a birthday serenade.
Do not come expecting a full dinner service. The snack selection is limited. Plan to eat before the show if you want a substantial meal, rather than counting on refreshments at the theater.
The event also works for families and mixed-age groups. Older audience members may connect with the original Motown songs, while younger people can enjoy the bright costumes, familiar pop melodies, comedy, and crowd participation.
For a girls’ night out, the combination of nostalgia and sing-along energy makes sense. For couples, the two-hour length leaves room for dinner or a walk afterward. For a larger family group, check the seating arrangement carefully, since tight rows may be less comfortable for people who need extra space.
Accessibility and participation details
The theater is on one level and is wheelchair and stroller accessible. Service animals are allowed, and most people can take part without special physical demands.
The show is more about sitting, listening, clapping, and joining the interaction than moving around the room. You may want to dance in your seat or along with the music, but the compact layout does not provide a large dance floor.
If you are traveling with someone who needs extra assistance, arrive early and speak with the staff before the show begins. Early arrival gives you more time to get settled without the pressure of a closing door.
Weather and cancellation terms
This is an indoor theater performance, but the stated booking terms note that the experience requires good weather. If the show is canceled for weather or does not meet its minimum number of participants, you can be offered another date or experience, or receive a full refund.
For your own cancellation, you need to cancel at least 24 hours before the start time for a full refund. Cancellations or changes made inside that window are not refunded or accepted. Cutoff times use Myrtle Beach local time.
Who will enjoy this show most
I would point Motown fans toward this show first, especially if you enjoy the Supremes, Four Tops, Temptations, Stevie Wonder, Marvin Gaye, Gladys Knight, and Jackson 5. The selection is built around songs people already know, so you do not need to study the catalog before arriving.
It is also a sound pick if you want a simple evening activity. There is no transportation package, long walking route, or complicated schedule. You arrive at one venue, take your seat, and enjoy a complete performance.
I would be more cautious if you are particular about premium seating or expect a major theater. Book direct if you want the best chance at front-section seats. If you use an outside seller, accept that Bronze seating is part of the deal.
I would also set expectations for a tribute show rather than a concert by the original artists. The reward is live energy, familiar songs, interaction, and a close view of the performers. The drawback is that the experience may not satisfy someone looking for exact vocal replicas or polished arena production.
Should you book the Original Motown Tribute Show?
Book it if you want a lively, two-hour Myrtle Beach night centered on classic soul music and personable performers. The show’s biggest strengths are its singers, audience interaction, short historical notes, and close-up cabaret setting.
Book directly with GTS Theatre if possible, especially if seat comfort and location matter. If you choose the $64.23 third-party option, arrive early and understand that you are buying Bronze seating at the back, not an upgradeable ticket.
For a date night, birthday, girls’ night out, or family evening, I think it is a sensible pick. Just eat beforehand, allow plenty of time for parking and check-in, and treat the compact theater as part of the experience rather than expecting a spacious concert hall.
FAQ
How long does the Original Motown Tribute Show last?
The performance lasts approximately two hours.
Where is the show held?
The show takes place at GTS Theatre, 1220 Port Drive, Myrtle Beach, South Carolina 29577.
What artists are included in the tribute?
The program pays tribute to Diana Ross, the Four Tops, Martha and the Vandellas, Stevie Wonder, the Temptations, Marvin Gaye, the Jackson 5, Lionel Richie, Gladys Knight, and others.
Is Dancing in the Streets part of the show?
Yes. Dancing in the Streets is one of the classic Motown songs featured in the performance.
How early should I arrive?
Arrive at least 20 minutes before showtime. The theater recommends arriving about 30 minutes early, especially because Bronze seating is first come, first served.
When do the doors open?
Doors open 45 minutes before showtime.
Can I enter if I arrive late?
No. Doors close 10 minutes before showtime, and late arrivals are not seated.
What seating comes with third-party tickets?
Third-party tickets provide Bronze section seating at the back of the theater. Seats within that section are first come, first served, and upgrades are not available for those tickets.
Is the theater wheelchair accessible?
Yes. The theater is on one level and is wheelchair and stroller accessible. Service animals are also allowed.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience begins. Cancellations made less than 24 hours before the start time are not refunded.
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